Arias Pistons 12.5:1 Compression 82mm Bore Honda B-series on 2040-parts.com

Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.

Lamborghini Gallardo LP 560-4 Bicolore revealed in Qatar

The United States will not get the latest Lamborghini Gallardo LP 560-4 Bicolore Edition, which was unveiled at the Qatar motor show this week. The all-wheel-drive version will be a European- and Asian-market-only car, Lamborghini says. While this exclusion could cause an uproar among American Sant'Agata enthusiasts, all hope is not lost.

Mitsubishi Evo X (2007): first official pictures

By Tim Pollard First Official Pictures 26 April 2007 10:02 Mitsubishi Evo X: haven't we seen this before? After years of concept cars and teasers, Mitsubishi today finally showed the production version of the new Evo X. This is a company that just loves to drip-feed information - and even this car is called an 'exterior design study'.